By ANASTASIA ASHMAN
I once opened a can of ebook whoop-ass on Stephen King. “No interactivity, no extra benefit for readers!” I scolded the usually imaginative novelist back in the go-go days of Y2K.
From my desk on New York’s Silicon Alley where I had the publishing beat at an internet industry magazine, King’s self-publishing experiment The Plant – a flow of static installments lacking flexibility, community and collaboration – was a lackluster leap of faith.
I was used to doling out tough-love to content owners peering across the digital divide. After previous stints in media and entertainment, intellectual property rights and audience concerns were also familiar to me but my exuberance came from a new media clean slate of the expat sort.
I’d just parachuted into the dotcom boom from Southeast Asia.
For five years my Malaysian office was minutes from Kuala Lumpur’s Multimedia Super Corridor, a futuristic zone advised by Bill Gates and Intel’s Andy Grove. Like the rest of the Newly Industrialized Nation, I was plagued by weekly power outages and wrote by candle light. While my attention span shrank to the length of a Compaq battery life, expatriate skills included patience to wait one month for a government-issued phone line. Waiting for internet access expanded my endurance to a couple of years.
When I finally got online the possibilities of global and real-time connection revolutionalized my estranged expat life.
A decade later I’m dipping into the professional fray from 6,000 miles to the East. I’ve been a writer and producer of cultural entertainment in Istanbul since 2003, and continue to live here. My first book Expat Harem took a conventional route: lit agent, Turkish and American publishers, road trip book tours, an electronic release for Expat Harem on Kindle (aff) and Sony eReader. My second effort — an edgy nonlinear memoir of friendship — requires a complete rethink. (Three months to set up our 49-day 10-state road tour across America, three years to recover from? Wouldn’t do that again!)
Geographic disadvantage demands I compete in my home market virtually. With the economic crisis, collapse of traditional publishing and fresh hope pinned on the social web, my global audience is also now virtual. I’m shifting to new school thinking in distribution, promotion, and sales.
Like internet access equalized my ‘90s expat reality, now social media closes the professional morass as my Tweetdeck columns resonate thought leadership across publishing, technology, and marketing. (Follow my Twitter lists of 300+ publishing professionals and 200+ interactive media people, transmedia visionaries, digital storytellers and marketers.)
I’ve got Web 2.0 and 3.0 plans for my second book — see Digital Book World, the publishing community for the 21st century — not only because as a contemporary author abroad I must connect with readers and offer dynamic interaction with me and my material, but because as a digital citizen I can.
Building community around the healing power of friendship – the memoir’s heart — promises to bring my writing world even closer to who I am and what I care about, making where I am viable. Exactly where I want to be.
Have you been culturally or geographically challenged in your career? How has the playing field shifted today?
Anastasia Ashman is a California-born writer/producer of neoculture entertainment based in Istanbul. This series covers what’s crossing the mind and desk of expat+HAREM’s founder.
A version of this essay first appeared in former editor of Writer’s Digest Maria Schneider’s Editor Unleashed, 2009.