Susannah Conway finds her global niche


in career,Expat Harem concept,global niche,interviews,videos

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Problem-solver and project architect Tara Agacayak of Turquoise Poppy presents the stories of creative entrepreneurs building their global niche. She examines the transformational circumstances, tools and vision that can enable us all to ‘bloom where we’re planted’.

Meet UK-based Susannah Conway – writer, photographer and founder of the Unravelling e-courses. Nearly 2,000 “Unravellers” report life-changing results from her photo / writing/ introspection online workshops.

When a personal tragedy changed everything for Susannah Conway, she began to unravel and find out what she was made of personally, and professionally.

Susannah’s story in 1 minute:


If you’ve got more than a minute, here’s the full interview:


goddess by SConway

Turquoise Poppy: What was life like before you started your creative business?

A BIG RISK My path to self-employment unfolded in fits and starts, but it all began in 2002 when I left my job as a newspaper fashion editor to work as a freelance journalist.

I’d been building contacts in my industry in the lead up to going freelance, but looking back I realise that I really did just jump into the unknown. I hadn’t saved any money to support myself while I looked for writing gigs which put a lot of pressure on me in the first few months until I settled into a few regular writing jobs.

However, the creative business I have now came about in a much more unexpected way. In 2005 I suffered a devastating bereavement and was unable to work for over a year; gradually I began accepting some copywriting work, and started a blog in 2006. This proved to be a crucial turning point, both in my healing and also my creative life.

Blogging reignited my passion for photography (which I’d studied for three years) and in 2007 I launched my photography business. The next year  I was invited to teach at a local arts centre and I had my idea for the Unravelling classes.

The evening classes were a great success yet since blogging was such an important part of my life it seemed natural to find a way to share the class online.

I knew of only one other e-course so had no idea if this would turn into a fully fledged creative business. But I took a leap of faith and launched the Unravelling: Ways of Seeing My Self e-course in January 2009. It sold out in a week and has since morphed into a full-time business for me.

TqP: What challenges did you face that shaped your current path?

NON-BUSINESS MODEL I didn’t design my business model, it just happened! Every step of the way I am learning and figuring out what works and what doesn’t. I’ve never considered myself to be a business-minded person so it still surprises me that I have a business at all.

It helps that it’s not exactly a traditional business.

TqP: What did you learn about yourself in the process?

ME BRANDED In a way the ‘product’ I am selling is me – my photography, my forthcoming book, my way of seeing the world.

I love what I do and this is not a “job” to me – this is a vocation, which is why I work seven days a week. It’s my hobby and passion as well as my job.

community by SConway

TqP: What technology and/or applications do you use to run your business?

WEB OFFICE I’m constantly trying to find new and better ways to run my business – for example, how to streamline the registration process and make it even more efficient. I may need to get some help with admin so am currently looking into working with a virtual assistant.

As for triumphs, I’m a single woman and I’m very proud that I’m able to support myself 100% through my creative business.

TqP: How has the intersection of innovation, self-discovery and available technology shaped your current business model?

DISCOVERIES AT THE CROSSROADS Innovation, self-discovery and available technology is the reason my business exists in the first place. My audience is global thanks to blogging and the internet. I work online thanks to the availability of sites like Paypal and Flickr.

And self-discovery is where all of this started for me, as I grieved the loss of my partner and learned how to live again.

BUILD YOUR GLOBAL NICHE TqP: Thank you Susannah for sharing your experience with us. Now a question for expat+HAREM readers — how have you transformed a devastating setback into a new way of life?
Are you searching for the tools to build your global niche? Sign up for our free tutorials delivered to your inbox and learn more about the upcoming mastermind program made just for creative entrepreneurs like you.

  • Catherine Bayar

    You both inspire me – Susannah, with the story of your vocation (the perfect word for what you do) unleashed by tragedy, and Tara, by telling her tale in a visual manner so appropriate for a photographer. Setbacks can either completely undo us, or galvanize our resolve to keep moving forward. In thinking about your final question, my wake-up calls to do what I love have been sparked by external social and political events, as well as living in and learning about our world on a large scale. I realize how lucky I am that my major setbacks have only been financial. I’ve found that “jump into the unknown” is more scary in retrospect. Therefore, no looking back!

    • Anonymous

      Sometimes I think that not jumping into the unknown is scarier – how we’ll feel about ourselves down the line for not having done something. Catherine, more and more you demonstrate how you are being a cultural bridge. Hooray for not looking back.

  • Anastasia

    To answer Turquoise Poppy’s final question, I’d say that my downtown New York eye-witness experience on September 11th, 2001 put me on a path to writing for myself rather than others.

    • Anonymous

      What was that thing Hanimeli quoted/tweeted recently? Something like: the Phoenix can’t rise from the ashes if there are no ashes.

      • Anastasia

        Yes, the proverbial wake-up call is something that jars us out of our comfort zone, usually by removing it completely.

  • Susannah Conway

    Thank you, ladies, you are very kind :)

    • Anonymous

      Thank you for letting us share your story Susannah.

  • Rose Deniz

    Congratulations on the first in a series, Susannah, Tara, and Anastasia! Susannah, it’s moving to read your story, and it really came to life with Tara’s video. Thanks so much for sharing.

    • Anonymous

      If we are moved, it means we connect with it in some way which is why I wanted to start with Susannah. I think a lot of people can relate to her journey.

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  • Anonymous

    What can I say? What Susan Conway did is a marvelous example of the transcendence of tragedy to creative splendor. “Good on ya, Susan,” as our Kiwi friends would say. Thanks for bringing her to our attention Tara. Love the 1min. video you built. Well done!

    • Anonymous

      I have long admired Susannah for building work around introspection. I’m glad you enjoyed meeting her.

      • Anastasia

        Yes Tara, I find this element of Susannah’s story most inspiring — that she was able to bring so many people into her own process and through it, they’ve found meaning and value of their own. Thanks for pitching this creative entrepreneur interview series to expat+HAREM, there’s a lot we can learn from the examples of people who have built their global niches. For instance, how the more personal the solution is, the more universal it can also be.

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