Post image for Great White People Book Club: stumbling on our false cosmopolitanism

Announcing HYBRID AMBASSADORS: a blog-ring project of Dialogue2010
You met our multinational cultural innovators this spring in a roundtable discussion of hybrid life at expat+HAREM. Now in these interconnected blog posts they share reactions to a recent polarizing book promotion at the writing network SheWrites. Join the discussion on Twitter using #HybridAmbassadors

By ANASTASIA ASHMAN

We’re suffering from a false sense of cosmopolitanism. Access to the worldwide Interwebs leads us to imagine ourselves global thinkers. But we’re not — unless we’re true xenophiles, bridging cultures, immersed and knowledgeable about multiple worlds.

Most people hang out in “like-minded microcosms” and when we cross a boundary online the new light shed on everyone’s prejudices and assumptions can take us by surprise.

“Xeno-confusion” is happening more often in the virtual world, like this stumble into unfamiliar territory. Viewed through the lens of American civil politics, an American company’s skin whitening product campaign on Facebook targeting Indians raised an anticolonialist uproar — but not from the Indians. (No similar protests reported for popular self tanners that darken the skin.)

The launch of TEDWomen, a conference examining the effect of women and girls on the world’s future, created its own online culture shockwave. Are we all on the same page, North American feminists blogged here and here and here, wondering if a gathering separate from the main TED event to discuss the impact of womankind is brilliant or belittling. A blog sought a more nuanced perspective and tried the group replacement test, substituting one marginalized group for another. Imagine TEDGay. TEDMinority. TEDPoor.

Recently in a 10,000-person international network for women writers I found myself in an alternate online reality. An author asked the general community of “White people” (sic) to promote her new work, sight unseen besides a short synopsis, because booksellers relegate titles by black authors like her to a separate section and that negatively affects sales.

Her book substance-free promotion was at odds with how and why people share information and recommendations about books, even marginalized, discriminated against writers. Instead she let everyone know she “loves White people” and her “Spanish husband looks white on the street”.

A majority of the responses were “Sure, I’ll do that for you.” I expressed my confusion. Why was she talking to us like we were part of the problem? Why not normalize the work by taking it off the margins and offer to show it to those of us fellow writers who want to review it in our respective media and communities?

What a baffling corner of the Internet: a place where I’m addressed like a person who normally chooses reading material based on the author’s skin color  — that would be dumbly racist, no? — someone who today can be convinced to promote a title (to my Great White People Book Club) based on the original poster’s shelving problems at the bookstore and the-more-palatable-to-me skin tone of her husband glimpsed from afar.

Does it matter that there is definitively no such thing as a White people, or a Great White People Book Club, or that the motivation for word of mouth marketing requires a product to be “extremely helpful, interesting, unique, or valuable to a specific niche market”? Not in that particular microcosm, a place running on logic inherently foreign to me.

In this SheWrites universe I don’t even need to do a group replacement test (“Rich people”, “Powerful people”, “Beautiful people”) to know someone imagines it’s that easy to butter me up for their own purpose.

We may believe we’re global thinkers, and not be. But we’ve got other challenges. To be a global thinker demands we navigate and find a way to bridge worlds that might make only a sinister kind of sense.

As a xenophile, where online do you stumble?
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Anastasia Ashman is a California-born writer/producer of neoculture entertainment based in Istanbul. This series covers what’s crossing the mind and desk of expat+HAREM’s founder.
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More thoughts on this subject from my fellow HYBRID AMBASSADORS:

Sezin Koehler ~ Whites Only?
Rose Deniz ~ Voice Lessons from a Hybrid Ambassador
Catherine Yiğit ~ Special-ism
Tara Lutman Ağaçayak ~ Circles
Catherine Bayar ~ Thicker Skin
Judith van Praag ~ We Write History Today
Elmira Bayraslı ~ The Color of Writing
Jocelyn Eikenburg ~ The Problem with ‘Chinese Food’

Related posts:

  1. Hot seat: on gender bias, ethnocentrism and xenoconfusion
  2. Ring my bell: finding resonance with hybrid creatives
  3. Most affecting: 1 year later
  4. Passion plays: defending our identity and a future that looks like us
  5. What you leave behind to live more fully: attachment, impatience, expectations
  • http://www.expatharem.com/identity-messages/ Anastasia

    If you’re following, 2 of the largest international public relations fiascos this week suffered by American corporations (Kenneth Cole tweeting about Cairo riots caused by his spring sale, and Groupon’s Super Bowl TV ad parodying social activism in support of Tibet) have a lot to do with the same ‘false sense of cosmopolitanism’ noted above.

  • Palabrasymas

    lori’s meaning was lost in translation by most of you– you’ve all been outrageous toward her.

    • http://www.expatharem.com/identity-messages/ Anastasia

      Hi Jenne Andrews of the coffee and soap box comment of three months ago. Thanks for checking back in.

    • http://www.Sezin.org/ Sezin

      Lost in translation indeed: Lori’s post was written in the English-language rhetoric of the 1950s before the Civil Rights Movement. Thank you for the reminder of how far behind the times certain individuals, including Palabrasymas, really are.

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  • mdbenoit

    In a way, I think the underlying cause if fear: it's a fear of change, fear of the unknown, fear of being absorbed or of losing their uniqueness that lead these people to send these mass-emails. It's a cry of “Hey, look at me, I'm here, I'm alive, I have a voice,” when in fact it has the opposite effect. They don't clue in that, by sending something that is not their own, and that is thoughtless and sometimes vile, they merge into an amorphous mass that ends up losing its voice and has no uniqueness at all.

    Any mail from these people I delete without opening.

  • http://www.bazaarbayar.blogspot.com Catherine Bayar

    I too am scared and bewildered by people who forward mass hate-email (for that is what most of those are). without considering that someone in their address book might be offended or hurt by such ignorance. These 'jokes' are too often veiled threats and invitations to stigmatize the “other” beyond the offensive words, whether the forwarder realizes it or not. Why otherwise good people spend their valuable time spreading hatred is beyond me – does it make them feel better about themselves? Classic bully tactics, or fear?

  • http://www.expatharem.com/identity-messages/ Anastasia

    Yes, Rose! “Catalysts and alchemists rather than victims and bullies.” Beautifully put, and so much about making something new and cohesive from seemingly disparate elements.

  • http://www.expatharem.com/identity-messages/ Anastasia

    Thanks for your comment Judith.

    How do I test the waters in a new online environment?

    Often I take into account how I came to be in that environment. I joined SheWrites the week it launched, having heard about it through a fellow American writer — a no-nonsense professional. That introduction itself gave me confidence in the founders and their mission. I have joined other writing/publishing/expat groups at ning networks that have had less professionalism and experience, and when I do, I take into account that larger picture when I determine how much time I will spend in a place and what my goals are there.

    Just ran across this 2005 post “Principles for Evaluating Websites”, which mentions among other things that your relationship with a site is one built over time and you need to keep adjusting the level of trust you award to it.

    I do this. No response to blog posts. No or weak activity in interest groups. Spammy connection requests. Rudderless admin. All of that adds up to a lack of value for me. As for the quality of the thinking and performance of groups of people in these networks (or on bulletin boards, etc, to Twitter accounts or Facebook or LinkedIn connections and groups), those determinations are made over time. Worth it? My kind of place? Lotta nutty stuff and exclamation points? I leave some groups immediately when flag-worthy behavior occurs. Others I try to engage and see what happens — because the entire community is not visible, only the people currently posting are visible.

  • http://www.expatharem.com/identity-messages/ Anastasia

    Thanks for stopping by, Michelle. I'm all for normalizing the way we behave around traditionally-touchy topics and addressing them with the strength and clarity we bring to everything else we are passionate about.

  • http://www.expatharem.com/identity-messages/ Anastasia

    I find people use jokes to express opinions they don't care to be held accountable for — as if protesting “it was a joke!” is all the defense needed when the sentiment draws negative attention.

    However, as Sarah Melamed wrote in “No Ethnic Joke” for expat+HAREM back in May, very specific cultural jokes are difficult to translate when you're not a member of that culture. That may be why people who do not see the world in the terms of Lori Tharp's post did not find anything funny about it.

  • http://www.expatharem.com/identity-messages/ Anastasia

    I know what you mean Sezin, I am often unaware of the binary world (until I stumble across something like the examples above) because I simply do not live there, and it doesn't make good sense to me when I consider it.

  • http://www.expatharem.com/identity-messages/ Anastasia

    Thanks for participating, Jocelyn, and reminding us in your own post in this blogring that generalizations ('Chinese food', 'White people') may be easy and ultimately meaningless, but they're not harmless. They can prevent us from finding out more because we believe we already know.

  • http://www.expatharem.com/identity-messages/ Anastasia

    Jennifer, thanks so much for weighing in. The cluster-and/or-stumble nature of the social web certainly makes operating online an unpredictable adventure.

    Sorry to hear about the recent bruising. I wonder how much of your meaning was lost in translation, and how much your thinking simply found itself in the 'wrong neighborhood' — and can that neighborhood or your thinking inch closer to understanding in the future? I suppose we all have to keep talking for that to happen.

  • dutchessabroad

    Oh, Anastasia you're so right on, to begin with TED and end with SheWrites, two remarkable efforts, and yet a world apart. One a platform provided for the spreading of worth while ideas, the other a business venture with a brilliant marketing plan, a storefront with a welcoming porch.
    You ask, where I as a xenophile stumble Online. Let's say I try not to go there, but that's the thing, you stumble when you least expect to lose your footing and you do that when you feel at ease, comfortable, safe. *
    I can't help but think of my past as a designer and dramaturge and actors' coach in the multicultural (called “minority* theater by government subsidizers) in the Netherlands.
    The only people who ever called me a racist were white outsiders who were appalled to learn I gave the Antillean and Suriname actors an earlier call time (yep I doubled as tour manager too) then the white actors. Something I'd been told to do by the two directors, African American Rufus Collins, and Suriname Henk Tjon (both of blessed memory), who knew the whites would in general be punctual, the Latin folks would not.

    Thus, as a xenophile I've stumbled outside the group that I wanted to get to know, the group that opened itself up to me, and I think it's pretty much the same Online. You never quite know whether the facade covers the content.
    In order not to stumble Online it pays off to always be alert, to check out earlier threads, to test the waters. I've been had on Twitter, when a seemingly profound twitterer turned out to be a phisher or crank.

    What do you do to test the waters?

  • http://www.skaiangates.com Yazarc

    Bridging worlds into the darker sides of peoples assumptions and prejudices is not a journey I'd normally make. But this discussion has opened my eyes to my own assumptions, usually quite naive ones though. My positive experience of internet life has left me a little out of my depth when it comes to it being used as a negative tool, spreading discontent and disquiet.
    Awareness is the key with that we can move to being prepared for whatever is thrown at us.

  • http://michelletripp.com michelletripp

    Interesting post, Anastasia. Sometimes it seems the very people who say they're against xenophobia or against segregation are the ones who end up stumbling over their own efforts to fight it, creating more xeno-confusion in the process. Instead of complaining, parodying, or segregating… if the same people would focus on their core goals and aim to excel at what they've already set out to do, they could achieve their original objectives and make a strong and positive statement, without counteracting their own efforts with the controversies they inadvertently create.

  • http://www.expatharem.com/identity-messages/ Anastasia

    Absolutely, Dom, the uncritical dissemination of jokes about race, religion, gender, you name it, is a scary peek into a particular mindset — one that assumes the receiver shares those offensive views.

    In Turkey I often notice the cultural dissonance in the forwarding of basely sexist jokes/images, some posted on the Facebook walls of young people who are friends and business colleagues. I'm told “it doesn't mean the same thing here”, and that may be the case but I do wonder what message it sends and reinforces in all those young minds.

  • http://www.Sezin.org/ Sezin

    Beautifully said, Anastasia. Your post last week on gender bending with James Chartrand was another reminder to me that we are not as advanced as a society as we would appear to be. I must admit that my particular brand of xenophilia usually leads me into much more positive discussions than what I found at She Writes, however the experience was so surreal I was equally fascinated to read the various comments that seemed to me to come from an alternate universe. It was invaluable to realise how many people still see life in black and white. Without awareness we can't begin to address the issues at hand, can we?

  • mdbenoit

    Very interesting! Whether it was a joke or not, the fact that this lady chose to use this tactic shows that she is in that frame of mind.
    I keep stumbling over so-called “friends” who send “jokes” in mass emails to their entire address books. They can be very revealing: dumb blond jokes, racist jokes, religious jokes, politically incorrect jokes. It makes me realize that people, as much as they declare themselves of the world, are often not but are completely oblivious to it.

    I've asked repeatedly not to be included in these emails, saying that I found them offensive and insulting — to no avail. It's another indication, to me, of their inability to put themselves in someone else's place and understand a different point of view. Somehow, I find this scarier than the jokes themselves.

  • rosedeniz

    I like that you mention “how it resonates with our human soul,” because it's kind of like tuning into a frequency when we read something online. We don't know the writer's intent, we deduce. We infer. And there is chance for misunderstanding, but it is an opportunity to learn how people react to what we say. We imbue our words with meaning that could be used for helping or hurting. Somehow we learn to wrestle with our interpretation and the writer's intent and hope to find a middle ground. I'm putting my bets on finding what we having in common, rather than what makes us different. That makes us catalysts and alchemists rather than victims and bullies.

  • http://www.bazaarbayar.blogspot.com Catherine Bayar

    As a xenophile, I long for the day when the majority of human beings not only understands, but truly practices what that word means. Looking for commonalities, not differences, requires a mental paradigm shift which still seems a long way off.

    Thank you Anastasia, for shedding a strong light on this subject. I'm saddened that so much energy is spent skirting around issues, stuck in an '80's time warp of political correctness, making jokes that in this day and age fall flat with readers who have moved on to global ways of thinking. Why not speak clearly and directly, sharing work and options openly and respectfully, instead of using language that polarizes and inflames? We're all better than that, and as writers, need to elevate each other's work based on its merit and how it resonates with our human soul, which has nothing to do with which box the literary world might put us into.

  • http://dividingmytime.typepad.com/ Jennifer Eremeeva

    When I read that on She Writes, I thought it was a joke as well…but I didn't think it was a massively successful joke at the time, and I was left with sort of a weird feeling about it. Online stumbling is a very interesting question: I've gotten a lot of negative feedback from somethings I've published in another language, not my own (and not my translation), and I have spent the past few months feeling slightly bruised by that. It is very tempting, as Anastasia brings up, to cluster around your own like-minded group of fellow expats, or cooking writers, or what have you…but she's right to say we need to go beyond that.
    Thanks, as ever, for the thought-provoke.

  • taraagacayak

    If it was a joke, I didn't get it. But I do appreciate how it has turned into an opportunity to discuss what is working and not working in publishing and other realms. I admire how Anastasia worked to bring that into the conversation.

  • blogger

    I hate to be the one to say this, Anastasia, but you completely missed that her hook for the post was a joke. She was parodying the white writers that say “I love black people,” et cetera. She made this clear. You are the polarizing force here, slamming a black writer for doing her best and reaching out. Get off your f-ing soapbox and smell the espresso, will ya?

  • http://www.speakingofchina.com Jocelyn

    Anastasia, thanks for kicking off this discussion, and for the courage you have — courage that inspired all of us to speak out and come together.

    • http://www.expatharem.com/identity-messages/ Anastasia Ashman

      Thanks for participating, Jocelyn, and reminding us in your own post in this blogring that generalizations may be easy and ultimately meaningless, but they’re not harmless. They also can prevent us from finding out more because we believe we already know.

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