By ANASTASIA ASHMAN
I’ll be speaking with creative entrepreneur Tara Agacayak on a panel about social media for the International Professional Women of Istanbul Network (IPWIN).
The happy trends of Web 2.0 online networking, collaborating, and user-generated content seem tailor-made for pro women like us who often face a more difficult career path abroad. Whether “trailing spouses” lacking a local work permit like Jo Parfitt recounts here or in some other way being at a geographic or cultural disadvantage is a common expat woman experience.
IN AN ATTENTION ECONOMY WE’RE NO LONGER OUT OF SIGHT
We’re used to relying on technology to fill the gaps in our expat operations so social media has the potential to level the playing field for the most far-flung female professionals:
- Social media works best the way women work best: it’s about making and tending personal connections
- Social media supports and consolidates the spread-out personal networks expats and global citizens have already initiated in their mobile lives
- Social media provides access to state-of-the-industry practices, trending thought, and leading players in our professions
So, as social networking renders overseas women like us visible and relevant, it’s a powerful tool of self-actualization. Our presence online becomes an advance calling card in life and work. We’re driven to fine-tune who we say we are, and how we behave, and where we appear online and who we choose to interact with, who our target audience is and how we do business. If we commit to social media, we evolve.
How has social media launched you?
Anastasia Ashman is a California-born writer/producer of neoculture entertainment based in Istanbul. This series covers what’s crossing the mind and desk of expat+HAREM’s founder.